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Why Choose an Independent Insurance Agency Over Online Insurance?


It’s easy to be overwhelmed and confused by the options and potential decisions of the insurance purchasing process. And, if you watch any television, there are countless advertisements for quick, easy, and cheap insurance.

Contrary to what you see on TV, however, it’s a bit more complicated than that.

With factors like price, coverage, bundles, exclusions, and more, it’s necessary to work with someone who is experienced in the business. Finding the right coverage usually involves research, but that doesn’t need to be done alone. You can — and should — choose to work with an independent insurance agent who will go over rates and coverage options from various companies to determine the right fit for you.

Here are nine reasons why it’s in your best interest to work with an independent agent, as opposed to an online company or 1-800 number promising to provide the fastest and cheapest quote around:



In addition to having numerous years of experience in the business, independent insurance agents have worked with plenty of insurance companies over the years, and are knowledgeable about their individual strengths.

One insurance company may provide unmatched claims service. Another may offer more comprehensive coverage. A third could have highly competitive rates. An independent agent can find the best match based on what’s most important to you.



Independent agents review your coverage quite often. Whether you’re going from the transition of renting an apartment to buying a home or getting married, they’re there to assist you through any change in your life.

Independent agents are also your advocate. When anything comes up, your agent works with the insurance company to make sure it’s resolved.


They Get Praise

Reputation in the insurance business plays a critical role in finding a company you trust, and many independent agencies take pride in the years — often decades — they have spent serving their clients and communities.

An agency’s longtime service speaks to its well-established reputation. It also helps potential clients feel confident about what to expect when dealing with the people.